HONOR transforms an iconic cultural landmark through the power of technology
New Gateway to the future The initiative aims to make culture more accessible and engaging in the age of the metaverse. Global technology brand HONOR today announced Gateway to the Future, an initiative designed to enrich cultural heritage through the power of technology. Launched during its IFA Conference 2022HONOR challenged two popular artists to creatively reimagine the Wasserschloss, an iconic landmark located in Hamburg’s Speicherstadt, a UNESCO World Heritage Site using Augmented Reality (AR).
Against the backdrop of growing interest in the metaverse and the growth of hybrid tourism, the project aims to inspire global creative talent to leverage innovations such as AI, augmented reality and spatial audio to connect communities to culture in a more immersive way and support global tourism. bounce back, as the world embraces the connected future.
“As a global technology company, HONOR is committed to developing smart device technology that enables people to celebrate and discover the cultural treasures of the past while discovering the possibilities of the future,” said George Zhao, CEO of HONOR Device Co, Ltd. “We foresee the rise of AR and AI technologies used to create even more phy-gital experiences for smartphone users around the world, contributing to the hybrid tourism boom. Beyond tourism, this technology has the potential to benefit a number of other industries and communities. It really is the gateway to the future.
Celebrating Cultural Heritage in the Metaverse
Renowned as Germany’s “Gateway to the World”, Hamburg has grown from a port city to a thriving metropolis by embracing a long-standing culture of community, collaboration and innovation. Inspired by the city’s transformation story, HONOR chose Hamburg as the pilot location for the project, aiming to contribute to the digital cultural boom and inspire people around the world to reinvent cultural treasures in the metaverse.
To bring the project to life, HONOR partnered with ARLOOPAan AR and VR development company, and renowned artists Yunuene and Timo Helgert, who creatively transformed the famous Wasserschloss building into AR.
Yunuene’s contribution to Gateway to the Future, titled “Sailing Through Time” pays homage to the evolution of the city’s port, showing how innovation in maritime logistics has transformed over time with its signature visual aesthetic. . Timo Helgert’s “Blooming Future” experiment takes a more futuristic approach, playing on Hamburg’s status as one of the greenest cities in the world and creatively imagining what the Wasserschloss would look like in a green future where beautiful Endangered plants and species can thrive, taking this historic landmark to an otherworldly realm.
Unlock immersive experiences through the power of AI and AR
Through this experience, HONOR is also contributing to hybrid tourism, an emerging trend following the rebound in global tourism, in which travelers expect the digital advancements made during the pandemic to benefit and augment physical travel experiences. AR experiences at Wasserschloss bring the digital and physical worlds together, allowing travelers to experience culture in a whole new way. HONOR is constantly investing in technologies such as AI spatial identification, spatial audio, and augmented reality to enable enhanced immersive experiences fit for the digital revolution.
“The Warehouse District was named a UNESCO World Heritage Site in 2015 with the aim of protecting and preserving the history and culture of one of the world’s greatest trading ports. Emerging technologies, including augmented reality, now make it possible to educate and engage future generations with cultural heritage in new and exciting ways, so we were proud to help HONOR’s Gateway to the Future initiative, which not only offers a celebration of the district’s significance to Germany, but also its exciting future as a global metropolis,” said Bernd Paulowitz, UNESCO World Heritage Manager in Hamburg.
“With tourism reaching new heights after years of global lockdowns, it’s great to see brands like HONOR bringing new and enriched experiences to people as they begin to explore the world again. This summer, our city has once again experienced the same level of visitors as in summer 2019, thanks in part to the new interactive cultural attractions made possible by technology. Inspired by Hamburg’s status as a gateway to the world, we are delighted to partner with the Gateway to the Future initiative, which we believe will allow visitors and residents of Hamburg to connect with the UNESCO-listed Speicherstadt in a more immersive way. to a huge demand for hybrid experiences, as travelers increasingly expect a virtual layer in their interactions with cultural landmarks.Now is a good time to harness the power technology in tourism to create magical experiences for tourists around the world,” said Guido Neumann, public relations manager for the Hamburg Tourist Board.
Reinvent your community with HONOR Talents
Launched as part of the HONOR Talents Global Design Awards, Gateway to the Future also aims to inspire creative talents around the world to harness technology and reinvent their own communities in the age of the metaverse. For the first time, HONOR Talents is introducing a dedicated category for designing interactive AR artwork and is now accepting submissions for digital art that transforms local neighborhoods, including digital overlays for buildings, walls, parks and other public spaces. Artists interested in the competition can find more information here:
In addition to the Gateway to the Future AR experience, HONOR has partnered with the Central Academy of Fine Arts (CAFA) in China to create a new AR artwork titled “INFINITY”. The art is available at HONOR’s IFA booth via the ARLOOPA app.
AR experiences are now live Available from today until the end of the year, the Gateway to the Future AR experiences can be accessed via the dedicated HONOR page on the ARLOOPA app for free download. Users have the option to experience the AR artworks on location in Hamburg or anywhere in the world. The on-site experience is anchored in the Wasserschloss building and can be seen from the Poggenmühlen-Brücke, the bridge in front of the landmark. Users outside of Hamburg can select “experience on any surface” on the app and follow the on-screen instructions to virtually experience the AR experience on a nearby flat surface.
*For the best experience, users are recommended to use an ARCore or ARKit compatible smartphone.
©2022 HONOR, Yunuene, Timo Helgert
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