Tata Nexon’s connected technology features explained in a new TV commercial video: the SUV is equipped with the brand’s latest iRA technology

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Along with the updates, the Tata Nexon is also equipped with connected car technology, which will soon become a standard feature in most new cars. The technology connected to the Tata Nexon is called iRA or Intelligent Real-Time Assist. The Tata Nexon 2020 would be the brand’s first product to receive this feature.

Now Tata Motors has released a new video, which explains the iRA connected technology available on its popular compact SUV in the Indian market. The technology also comes with a host of additional smart features.

Tata Nexon's connected technology features explained in a new TV commercial video: the SUV is equipped with the brand's latest iRA technology

This includes geolocation, finding my car through a smartphone app, live vehicle diagnostics, intrusion alert, and vehicle crash notification. The connected technology also comes with voice commands developed to understand Hindi, English and even Hinglish (Hindi + English).

Tata Nexon's connected technology features explained in a new TV commercial video: the SUV is equipped with the brand's latest iRA technology

IRA connected technology also comes with What3words – a step-by-step navigation feature. This function also analyzes driving patterns and also provides feedback.

Tata Nexon's connected technology features explained in a new TV commercial video: the SUV is equipped with the brand's latest iRA technology

The Tata Nexon itself comes with three powertrain options: gasoline, diesel, and electric. The petrol models come with a 1.2-liter petrol turbo producing 118 hp and 170 Nm of torque. Although there is also the option of a 1.5 liter diesel unit which produces 110 hp and 270 Nm of maximum torque. Both engines are mated to AMT manual or automatic transmission options.

Tata Nexon's connected technology features explained in a new TV commercial video: the SUV is equipped with the brand's latest iRA technology

The Tata Nexon EV comes with a 32.5 kWh lithium-ion battery paired with an electric motor. It produces 128 hp and 245 Nm of maximum torque. The Nexon EV promises an actual range of between 250 and 300 km on a single charge and is available with standard and fast charging options.

Tata Nexon's connected technology features explained in a new TV commercial video: the SUV is equipped with the brand's latest iRA technology

Thoughts on connected technology Tata Nexon iRA

The Tata Nexon now follows the trend of being equipped with connected car technology, which is soon becoming a trend among all new cars in the Indian market. The Tata Nexon continues to compete with the Hyundai Venue, Maruti Vitara Brezza and Ford Ecosport in the Indian compact SUV segment.


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